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How to Choose the Best Cryptocurrency Exchange

Consider this your introductory guide to choosing the right cryptocurrency exchange!

Selecting a cryptocurrency exchange to purchase BTC, ETH, and other cryptos can be a daunting and overwhelming process. After all, there are over 200 cryptocurrency exchanges in today’s market, with 24-hour trade volume in the billions. With numerous factors and features to take into account when choosing a cryptocurrency exchange, most novice users and investors are in the dark on just how to start trading and purchasing cryptos online.

Table of Contents

  1. Getting Started
  2. Geographical Location & Restrictions
  3. Volume & Liquidity
  4. Security, Anonymity, & Support
  5. 3 Cryptocurrency Exchange Sites to Use

In this comprehensive post, we’re going to walk you through how to choose the best cryptocurrency exchange, core factors and features to consider, and three exchanges out there right now that we like.

[tip_coolwallet_style image=””]When investing in cryptocurrencies, we strongly recommend going that extra step and purchasing a hardware wallet to protect and store your BTC, ETH, and other altcoins. Generally, the rule of thumb is that you should start moving your cryptos to cold storage and hardware wallets once you’ve accumulated more than one (1) month’s salary – or, when you’ve accumulated an amount you aren’t comfortable losing to a malicious hack, phishing scam, or other breaches.[/tip_coolwallet_style]

Getting Started

So, where should you start when choosing a cryptocurrency trading exchange?

If you’ve just entered the world of blockchain and crypto, there’s a good chance you’re looking to purchase and withdraw cryptos via fiat (USD, GBP, EUR). To start, we strongly recommend using your debit or credit card to purchase your first bit of BTC or ETH from or – both of which are at the forefront of cryptocurrency trading and purchasing platforms.

Both sites will are great starting points for those just starting out with purchasing and trading cryptos. However, keep in mind, they generally only support the core projects at the very top of all market capitalizations in blockchain (ex. BTC, ETH, BCH, LTC). From there, you may be looking to dive into altcoins a bit further and invest in ERC20 tokens or less popular projects. Now, the decisions become tougher and the process becomes a bit more overwhelming.

Below are five fundamental features and things to look for when choosing the right cryptocurrency exchange for you:

  • Geographical location and restrictions;
  • Transaction fees;
  • Security, anonymity, and support;
  • UI and ease of use, and
  • Volume and liquidity.

It’s important to understand the below five factors are just several things you should consider when selecting a cryptocurrency exchange that is right for you and is not an all-encompassing list. Furthermore, cryptocurrency exchanges should be used for trading and purchasing, not for storage – so, once you’ve acquired a healthy stack of your favorite trading pair or altcoin, it’s time to start considering using an online or hardware wallet.

[tip_coolwallet_style image=””]Always make sure to do your due diligence before choosing a cryptocurrency exchange or project. Look into the exchange’s past history, whether it has been subject to any past malicious attacks or phishing scams, engage with the community, and take a look at their list of tokens they support. While this may seem like common sense, avoid signing up for exchanges which have a known history of financial and security breaches, and who have disabled withdrawals for long periods of time.[/tip_coolwallet_style]

Now, let’s get into it.

1. Geographical Location & Restrictions

At the very core of a user’s cryptocurrency exchange experience and usage are their geographic location and any restrictions which are placed on them. The majority of cryptocurrency exchanges have a limited geographical scope of persons who they cater to. Think about it – what good does it do signing up for an exchange if you can’t even legally trade on it or access it?

So, make sure before signing up for a crypto exchange that it is accessible from your country (and legal). As crypto and blockchain are still up in the air in regards to legislation and other policies, there’s a possible chance your country has cracked down on your ability to access and use an exchange. For the most part, the availability of exchanges in one’s country likely depends on two factors:

  • Whether the exchange has secured the proper licensing and certifications, and
  • The country’s respective laws and regulations on blockchain and crypto.

For example, Binance – the largest cryptocurrency exchange by volume in the world – is open to all countries, except those on economic and trade sanctions lists (ex. Syria, Iran, and North Korea). And, while the U.S. has been refining and carving out its respective cryptocurrency and blockchain laws over the years, some exchanges are still hesitant to accept U.S. customers and users.

Finally, as cryptocurrency is an extremely volatile and new industry, there are many kinks to work out. It’s not unheard of for crypto exchanges to unjustly withhold or confiscate one’s funds altogether, so we strongly recommend choosing an exchange which is based in a jurisdiction you have some familiarity with or may seek legal recourse in. Depositing BTC, ETH, or other altcoins onto an exchange located in a highly politicized or anti-crypto country probably isn’t the smartest idea and could potentially cause more headache and strife in the future than its worth.

[tip_coolwallet_style image=””]Curious to learn more about Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and Ripple (yes! The CoolWallet S supports all five, along with ERC20 tokens), head on over to our cryptocurrency blog to check out our comprehensive, educational blockchain g=””ides. We tackle everything from the history behind each pro]where to buy it, all the way to how to store it safely.[/tip_coolwallet_style]

2. Volume & Liquidity

A large volume of trading is usually a good indicator of a crypto exchange’s liquidity and overall ability to fill a user’s order at any point of the day – no matter how big or how small it is. Based on the type of trading you’re looking to do, liquidity is an extremely important factor, as it is at the very heart of your ability to even purchase or sell cryptos at all.

For example, if you’re looking to trade with one of the core trading pairs out there (BTC and ETH), then your best bet is to sign up for a major centralized exchange – as the ability of a large, centralized exchange is unparalleled in today’s market. Not only are centralized exchanges extremely liquid, but they are also fast as well, and users are often able to fill their orders within a matter of seconds.

However, if you’re looking to purchase and trade smaller coins, like less popular ERC20 tokens, then you’ll likely need to turn to a smaller exchange or decentralized exchange. Not all projects are able to afford the often exorbitant listing fees charged by centralized exchanges, so they generally opt to list on smaller ones instead. If you’re looking for some of the most reputable decentralized exchanges to trade altcoins and other ERC20 tokens on, we strongly recommend checking out or

Going hand in hand with larger volume and liquidity is often a cryptocurrency exchange’s reputation and support, which we’ve addressed above. Think about it, if an exchange is having to handle hundreds of millions of dollars in volume per day, they likely have the required support mechanisms and infrastructure to support it.

[tip_coolwallet_style image=””]Curious about what exactly ERC20 tokens are? Look no further, ERC20 tokens (standing for ‘Ethereum Request For Comment’) are simply tokens and projects which adhere to a specific technical standard as set forth by the Ethereum network. ERC20 tokens and their respective standard help ensure network uniformity and cohesiveness, ultimately enabling the Ethereum network to function more smoothly. Check out our guide to ERC20 tokens here.[/tip_coolwallet_style]

3. Security, Anonymity, & Support

With losses and hacks totaling into the billions just this year alone, security should be at the top of your list when choosing a cryptocurrency exchange.

While centralized exchanges do support higher volume and increased liquidity, that also makes them a ripe target for phishing scams and other hacks. After all, the reward stands to be gigantic, should a hacker gain access to one’s funds. Furthermore, they also have a wide array of options to choose from in order to liquidate or trade their newly acquired crypto.

Decentralized exchanges emphasize security and anonymity, allowing users to sign up without revealing any personal information and generating a private recovery seed. Decentralized exchanges cut out the highly vulnerable and centralized middlemen associated with centralized exchanges, instead, connecting users directly in order to place and fill orders. However, just remember that liquidity is not at its highest on DEXs, so make sure to weigh all factors carefully.

Look for exchanges which have the following features:

  • Two-factor authentication (2FA), such as Google Authenticator or SMS,
  • Anonymous sign-ups (this mostly applies to decentralized exchanges), and
  • Complex captchas.

Combine all three, and you can rest easy knowing you’ve taken the proper precautionary measures to prevent malicious actors from accessing your funds.

Note that most major centralized exchanges require users to “verify” their accounts, by providing documentation and photographs to confirm their identity. If you’d like to trade on a largely centralized exchange without having to reveal highly personal information, look to see which exchanges allow the withdrawal of cryptos without account verification (usually this is up to a certain amount).

[tip_coolwallet_style image=””]Note that when utilizing two-factor authentication for signing in on cryptocurrency exchanges, we strongly advise against using SMS as your 2FA, as there have been several notable instances where hackers intercepted text messages or called a phone company directly to impersonate the account holder. Opt for Google Authenticator instead, as it generates time-sensitive codes, limiting the ultimate time period and window a hacker may actually access your account.[/tip_coolwallet_style]

Now, let’s turn to 3 reputable cryptocurrency exchanges to sign up for and get trading!

3 Cryptocurrency Exchange Sites to Use

Below are just three exchanges we’ve found to not only support a healthy list of tokens and projects, but who are accessible worldwide, have proven and tested security measures, and high trading volume and liquidity.


It should be no surprise that as the largest cryptocurrency exchange in the world, Binance is also one of the most reputable and at the top of the list. Binance offers one of the most trusted and comprehensive trading platforms in the crypto-sphere today, with a straightforward UI and plethora of altcoins, making it the go-to exchange for most crypto users out there.

Keep in mind that you can’t directly purchase cryptocurrencies with fiat on Binance, so you’ll first have to go through Coinbase or in order to pick up some BTC or ETH.

If you’re looking for a great guide on how to use Binance, check out this comprehensive article.

As of recently, Binance has done away with the opaqueness surrounding cryptocurrency exchange listing fees and is making the process more transparent. Furthermore, they’ve decided to begin donating all coin and project listing fees to charity. If you’re looking for a cryptocurrency exchange that is not only easy to trade on and use but is actively looking to overhaul today’s cryptocurrency ecosystem and make it a better place, Binance is the exchange for you.


Like Coinbase and, Changelly also allows the purchase of BTC with debit or credit card and provides a transparent cryptocurrency exchange geared for literally anyone looking to invest in cryptocurrencies.

Since its inception in 2013/2014, Changelly has garnered over 2 million users from across the world, and there should be no surprise why, as their platform acts as a mediator between trading platforms, enabling users to seamlessly exchange digital assets and tokens.

Recently, Changelly announced a partnership with CoolWallet, sanctioning CoolWallet users to now initiate a “seamless crypto-to-crypto exchange within the wallet interface.” At present, the transfer option supports BTC, LTC, ETH, XRP, BCH, and several ERC20 tokens. Mix in highly regarded customer service, and Changelly is surely an exchange to consider when deciding on a cryptocurrency exchange that is right for you.


Last but not least is ShapeShift, a cryptocurrency exchange headquartered out of Switzerland, which is known for their abstention from the collection of personal user data. Additionally, Shapeshift never actually collects a user’s personal funds and aggregates it into company accounts, which has drawn praise from the cryptocurrency and blockchain community.

Note that ShapeShift users may not directly purchase BTC or ETH with fiat, and may only transfer from another platform or exchange. They do however support over 50 altcoins, ultimately providing an attractive option for users looking to diversify their portfolio.

If you’re looking for a less trafficked exchange that is geared towards the seamless exchange of cryptocurrency – along with the elimination of user fund aggregation into company accounts – then consider checking out ShapeShift.

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